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Expand in Europe, attract younger import buyers
Posted by A1-turbo (more from A1-turbo) on Thu, 21 Feb 2019 06:43:14
In Reply to: Re: You're not wrong., Dave The Ice Age Knave
[Profile/Gallery]
, Wed, 20 Feb 2019 10:24:29
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I don't think GM’s motivation to acquire Saab had much to do with this like ABS technology. Saab's late 1980s/early 90s ABS had been co-developed by the Alfred Teves (ATE) company which is the same company GM had been using for development of their own early ABS. Also, going forward I believe GM partnered mostly or entirely with Bosch for their ABS anyway.
I think GM saw Saab as a way to expand their portfolio and attempt to go after luxury brands like BMW and Mercedes-Benz as well as expand their presence and production capacity in Europe. Here at home, Saab would give GM a brand to attract younger import buyers in a way Cadillac wasn't able to.
posted by 68.82....
Posts in this Thread:
- Anatomy of a Murder: How Saab Was Sent to an Early Grave, Scott Paterson
, Fri, 15 Feb 2019 10:04:18- Great Discussion: Comments and a Question, Aero51
, Sat, 2 Mar 2019 09:53:15 - It's bigger than GM, Bloodnose
, Sun, 24 Feb 2019 15:43:43
1 - Not a bad article..., JerseySaab
, Fri, 15 Feb 2019 13:08:51
1- Re: Not a bad article... it's a really bad article, Keith, Mon, 18 Feb 2019 09:02:56
2 - Re: Not a bad article..., EGD
, Fri, 15 Feb 2019 15:28:16
1- Saab discounts, A1-turbo, Sat, 16 Feb 2019 05:45:10
- Re: Not a bad article..., JerseySaab
, Fri, 15 Feb 2019 18:55:25 - Re: Not a bad article..., Scott Paterson
, Fri, 15 Feb 2019 18:34:22- Too far ahead of their time like Tesla, Dave The Ice Age Knave
, Sun, 17 Feb 2019 22:27:59
1- Hatchbacks ahead of their time..., Scott Paterson
, Tue, 19 Feb 2019 12:07:55
1- Re: Hatchbacks, A1-turbo, Wed, 20 Feb 2019 06:01:36
- 2nd car = Rabbit, Scott Paterson
, Wed, 20 Feb 2019 14:56:54 - Re: Hatchbacks, Dave The Ice Age Knave
, Wed, 20 Feb 2019 09:52:44 - +1, mlc
, Wed, 20 Feb 2019 06:49:16
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