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I wish my '85 had the Turbo on the grill...
Posted by Nathan Work (more from Nathan Work) on Thu, 16 Nov 2000 14:52:35
In Reply to: Quite different to how it used to be, Jo K, Thu, 16 Nov 2000 14:41:40
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But, you're right, I think people did care more, but who am I to say; I wasn't around in the 50s...or 60s. I'm not saying they shouldn't advertise what's under the hood, but every company MUST create an image, and force that image on the masses. Image: see BMW, MB, and VW/Audi as of late. For instance, you can't tell me people are buying TTs because of their not-so-whopping 180HP. They're selling like hotcakes because they LOOK BAD ASS! :-)
How many cars is Kia selling a year here? 1000? :-) But they advertise primetime every day, three times a day, and that will help.
Nathan
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