Alright, so Saab advertising sucks. Hmm..... - Saab General Bulletin Board - Saabnet.com
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Alright, so Saab advertising sucks. Hmm.....
Posted by Adrian (more from Adrian) on Sun, 11 Nov 2001 00:40:36
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Not like we ever could, but what would be your ideas for current Saab TV commercials and/or print ads? It's really tough, because the ads would in theory reflect who Saab was advertising to, and Saab's audience is hard to define. But if any of you have seen the current Saab brochures, I would do a similarly conceived commercial showing those fabulous square images to emphasize the beauty of Saab design. They're pics of parts of Saabs but at strange angles and sometimes strange depths, like a straight-on shot of the chrome Viggen tailpipe, a blade of a turbocharger, a closeup of the 9-5 wagon spoiler, or a single section of a spoke of the Aero wheel. Perhaps show 25 of them gridded 5 x 5 on the screen, each one changing individually, set to some cool, simple music, and some clever voiceover about "do you know what you're looking at?" etc. etc. I just don't know what else Saab could advertise that wouldn't be just selling out, like that hideous, chipper radio commercial for the 9-3 convertible that sounds more like a Kia spot than an upscale Swedish automobile ad. Ideas?
-Adrian
PS: Why did I just spend 10 minutes wiriting this meaningless post? Oh right, because I'm a freak and a Saabaholic. Yay!
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