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The New Order
Posted by Ricky J [Email] (more from Ricky J) on Sun, 6 Jan 2002 12:55:22
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Last Friday I was at my dealer for service work, and noticed there
was something missing. There used to be a 40-year-old Saab displa-
yed on the showroom floor, absolutely mint condition and complete
with original sales sticker. He was told by the Corporate Types he
had to get it out of there, and in its place is Saab's generic de-
aler furniture package. He's been selling (and wrenching on) Saabs for longer than most of these Corporate Types have been alive, and he grew up a few miles from the factory where his father built Sa-
ab airplanes. True Saab Passion! But passion is emotion and that's
dangerously close to individuality. Branding is IN, personality is OUT. Forget your roots, get in step! Maybe their Neo-Scandinavian
chairs will start as many conversations, stir as many memories, as
that old white coupe did...
posted by 209.240.22...
Posts in this Thread:
- The New Order, Ricky J, Sun, 6 Jan 2002 12:55:22 <-- Viewing This Message
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