You're right. If they instead did put those $4K/car >>

You're right. If they instead did put those $4K/car >> - Saab General Bulletin Board - Saabnet.com

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You're right. If they instead did put those $4K/car >> Posted by Eli5 (more from Eli5) on Thu, 4 Apr 2002 11:26:56

In Reply to: false assumption, MJP, Wed, 3 Apr 2002 16:37:56 Members do not see ads below this line. - Help Keep This Site Online - Signup

into a car itself, that would truly became a wonderful machine, that would have outsold any other. Yes, I do think that there would be enough people on the market that would move to a different brand if they liked what they saw so much. For 4K Saab could fix all the complaints - rattles, add a 300HP engine, 6 speed trannys, carpets, all stuff like this. They could even use gold to detail the dash so that people do not complain about second-rate interior materials. (BTW I think that soft plasitic covering upper portion of dash is far better than Audi/BMW which are often quoted as having better "materials"). Putting the money into incensitives is just a different marketing approach, with this "value" paradigm close resembling that of Ponticac/Chevy... Which in fact is a good hint as to where they will go...

Or at least 3K into car and 1K into ads :-)

posted by 63.149....

Posts in this Thread:

Best March Sales Ever, Scott Paterson , Wed, 3 Apr 2002 12:59:32
- The interesting part is that it was driven, saw, Thu, 4 Apr 2002 08:37:20
  - 9-5 vs. 9-3, Randy Thatcher , Thu, 4 Apr 2002 09:56:17
- More sales but maybe less profit due to incentives. n/m, pmr, Wed, 3 Apr 2002 18:12:40
  - Really? Where are the numbers?, Scott Paterson , Wed, 3 Apr 2002 23:32:13
    - Just speculation based on other manufacturers. n/m, pmr, Thu, 4 Apr 2002 05:59:35
- Two reasons according to dealer. 1. March, Texron, Wed, 3 Apr 2002 13:58:32
- GM Ad Money..., Richard P., Wed, 3 Apr 2002 13:55:22
- Cool. It might be my imagination..., Mattias.se, Wed, 3 Apr 2002 13:47:17
- Woooo-Hoooo! (emo), John A., Wed, 3 Apr 2002 13:25:51
- Reflection of advertising campaign?, IrieTom , Wed, 3 Apr 2002 13:23:26
  - Hmmm...could be..., Mark Anderson, Thu, 4 Apr 2002 12:59:44
  - They can put money into EITHER engineering OR ads n/m, Eli5, Wed, 3 Apr 2002 14:00:27
    - I choose ads, because with the proper ads....., Trevor B., Wed, 3 Apr 2002 17:40:35
      - Infact, they sold 27,322 azteks in 2001.......n/m, Trevor B., Wed, 3 Apr 2002 17:43:52
    - what if the pie is bigger?, John A., Wed, 3 Apr 2002 16:29:31
      - Re: what if the pie is bigger?, Jim, Thu, 4 Apr 2002 09:54:31
        GM premium brands... Saab vs. Cadillac, Mike in NS, Fri, 5 Apr 2002 11:47:13
      - false assumption, MJP, Wed, 3 Apr 2002 16:37:56
        You're right. If they instead did put those $4K/car >>, Eli5, Thu, 4 Apr 2002 11:26:56 <-- Viewing This Message
        Re: false assumption, John A., Wed, 3 Apr 2002 20:59:25

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