Re: Saab sales below forecast for 2002... - Saab General Bulletin Board - Saabnet.com
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Re: Saab sales below forecast for 2002...
Posted by Redmilk (more from Redmilk) on Mon, 18 Nov 2002 11:08:08
In Reply to: Saab sales below forecast for 2002..., AndyW, Mon, 18 Nov 2002 10:55:34
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Thanks for the note. Do you have a link to the article?
I think the problem can be directly pointed to two factors:
1 - September was basically 9-5s on sale, there were very litle, if any, older 9-3s on dealer lots, and the all new 9-3 wasn't vastly available yet.
2 - Marketing push. I know we have seen LOTS of advertising lately for the 9-5, but the 9-3 campaign has just started. But the 9-3 campaign won't be effective. Saab is advertising a 9-3SS Vector in black, yet when interested consumers go to the dealership, they are stuck with a lame linear. Saab should've either waited to present advertising when all variants were available, or bring the the Arc/Vector along with the LInear. Advertising 101: Never advertise a product that you CAN'T sell!!!!
I wish I was in charge of Saab marketing!
posted by 12.170.16...
Posts in this Thread:
- Saab sales below forecast for 2002..., AndyW, Mon, 18 Nov 2002 10:55:34
- Forecast was high; we are still on track..., b.flippo, Tue, 19 Nov 2002 10:34:07
- '02's virtually sold out........, Mike Lynch
, Mon, 18 Nov 2002 15:05:38 - There are still 02 9-5s and a few 02 9-3s at my dealer., Terraplanemt, Mon, 18 Nov 2002 13:53:18
- I'm surprised..., Scott Paterson
, Mon, 18 Nov 2002 12:30:16 - Re: Saab sales below forecast for 2002..., Redmilk, Mon, 18 Nov 2002 11:08:08 <-- Viewing This Message
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