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Who needs an immitation when you can have the ...
Posted by Nsteph (more from Nsteph) on Tue, 4 Feb 2003 20:00:32
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thing?
I've just read in "Atomobile" magazine, March 03, that none other than next-generation Mercedes S-class is going turbo!
This idea occured to me: why does'nt SAAB capitalize on this in their adveretising? Everyone knows (even SAAB haters, such as, for example, Mr. Flint from Forbes) that SAAB and TURBO are synonymous... all others, including MB, are immitation. Proof? Whatever happened to Audi S4 original engine not too long ago? or the current Audi turbos? (I actually have one, my wife's car).
I think SAAB should use this slogan and produce a new advertising campaign instead of the one they currently run, which has been criticized so often on this Board.
Just an idea that may sound stupid to you... What do I know about business and advertising. I am only a medical doctor (but I do write a lot of grant applications).
What do you think?
Best regards to all
posted by 24.91.14...
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