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If they don't like the image, start a good ad campaign
Posted by Mark Anderson (more from Mark Anderson) on Fri, 11 Apr 2003 17:43:29
In Reply to: NEW SUV AND PERFORMANCE SEDAN FOR SAAB?, Rollmo, Fri, 11 Apr 2003 10:55:42
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If the GM guys think that Saab as a luxury brand is still thought of as quirky for college professors, then start trying to change the image whith ads that focus on the safety and fun-to-drive factors. Go after the angle of safe+fun to drive (best of Volvo and BMW). It's kind of hard to change an image when you don't have a memorable ad campaign that pushes the image you want people to have. (As if we haven't beaten this subject to death here before...)
Mark
posted by 129.33.49...
Posts in this Thread:
- NEW SUV AND PERFORMANCE SEDAN FOR SAAB?, Rollmo, Fri, 11 Apr 2003 10:55:42
- OH MY GOD, Paul
, Fri, 11 Apr 2003 19:47:46 - If they don't like the image, start a good ad campaign, Mark Anderson, Fri, 11 Apr 2003 17:43:29 <-- Viewing This Message
- Oh, great, just what we need.., Leon, Fri, 11 Apr 2003 13:49:16
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