Re: I rather like it, actually...but does it zig? - Saab Other Cars Bulletin Board - Saabnet.com
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I think the issue will be one of branding... the BLS is not what Europeans think of when they think Cadillac - if anything, it's a polar opposite. I think there's a tough enough time selling 9-3s against the 3-series, A4, etc., and the last thing needed is another FWD low-power competitor to slice up Saab's market further... I mean, if you're buying a Cadillac you want something big and ostentatious, and that isn't the BLS. If you want something nice but sensible and don't care which wheels do the driving, buy a Saab... right? The BLS is due for one big identity crisis.
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