The banner above is an advertisment - if it asks you to download software, please ignore.
Site News - 7/1: Members: Log In to See Fewer Ads! | 5/28: SAAB Evolutions/TSN T-Shirts $14
[General | Members | C900 | 9000 | NG900 & OG93 | 93 | 95 | NG95 | 99 | Sonett | Vintage Models | Clubs | Other Cars | FAQs | Gifts | Member Photo Galleries | Member Directory | Classifieds | Manuals | *Buddy Registry | *Mileage Registry | Polls | What's New | Raffle | Photo of the Month | Sponsors]

Other Cars Bulletin Board
[Subscribe to Daily Digest]
(Search Author's Posts: e.g. Keyword:username)*Members Only

[Main Other Cars Bulletin Board | BBFAQ | Prev by Date | Next by Date | Post Followup ] Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Mini Cooper
Like This Post: - Subscribe to Daily Digest for this Bulletin Board
Posted by Posidon (more from Posidon) on Sat, 14 Oct 2006 19:52:38 Share Post by Email
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup

Last week my wife placed an order for a Mini Cooper S.
We had been at an Lexus dealer and she was ready to buy a 2006 GS300 at a deep discount. I suggested we take a break before the final negotiations with the salesman. There was a Mini dealer nearby so we decided to take a quick test drive. Before I know it were are ordering a Cooper S at MSRP which is only a few k$ that I paid for my 9-5. As an observer/participant in the process, I have to say is that Mini/BMW has its marketing act together, and SAAB could learn some lessons from it. My wife used to be as much into cars as I am into flower arranging. Since she ordered the mini she has been transformed into a gung-ho enthusiast, to the point where she is already ordering go-fast parts from the internet. Mini does not really advertise, but has created a great cachet image for the car. You have to wait 6 weeks for the car to be custom-made in England, but you can follow the process on the Mini website. It seems to me that they are creating amazing brand loyalty and have attracted quite a diverse clientele.
The whole purchasing process was the lowest pressure car buying situation I have ever encountered. I should emphasize that I have never paid more than $4k under MSRP for any new car, and here was I as a willing participant in having my pocket picked!


posted by 68.49.142...

Posts in this Thread:
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup

No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.

Name: Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
E-Mail: (Optional)
Re-Enter E-Mail: (Confidential & Secure - Not revealed to other users!)
Note: Please check your spam folder for BB responses.

Subject:

Posting rules are simple - No for sale/wanted ads may be posted here - use the site classifieds.
You may not cross-post your message to multiple BBs.
Not permitted: political/religious topics and being disrespectful (personal attacks, insults, etc...).
 Site Members do not see any red text, inline ad links, bottom of page anchor ads, box ads, or anti-spam check.

Message: (please no for sale/wanted classifieds - post those in the Saabnet.com Classifieds)
Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).

Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post above, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).
Optional Link: (e.g. http://www.saabnet.com/)
Link Title: (Optional)
Optional Photo/Image Link: (e.g. http://www.saabnet.com/img.jpg)
Photo/Image to Upload: (Please be patient while file uploads)



StateOfNine.com
SaabClub.com
Jak Stoll Performance
M Car Covers
Ad Available

The content on this site may not be republished without permission. Copyright © 1988-2024 - The Saab Network - saabnet.com.
For usage guidelines, see the Mission & Privacy Notice.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]

Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right. Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY. Classifieds are to be listed in The Saab Network Classifieds pages. This is a problem solving forum for over 250,000 Saab owners, so expect to see problems discussed here even though our cars are generally very reliable. This is not an anything goes type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the Saabnet.com Mission and Purpose Page. Please remember that you are not anonymous. Site Contact | Site Donations | Other Sites by SP - Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot


Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all the Site Membership Benefits!