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http://www.edmunds.com/hyundai/santa-fe-sport/2014/?sub=suv#
"Hyundai’s high percentage is also easy to understand. Hyundai (and Kia) got their foot in the American market with small, cheap cars that were affordable to those who had limited resources or credit blemishes. It’s fair to say that many of their dealers grew up on this market."
http://www.allpar.com/news/index.php/2012/06/subprime-loans-good-for-chrysler
Hyundai started there a few years ago.
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