Date: Mon, 26 Nov 2001 07:25:41 GMT From: Marc Escuro <mgescuronopsam.com> Subject: Re: New Saab SUV
On 11/23/01 7:00 PM, in article bq2uvtsfqqtv57a49ljf03lifea67qfmg4nopsamcom, "Just Bob" <uctraingnopsamanet.com> wrote: > I don't know if you say my followup post, but I think this is an > example of a company that almost does it right. Toyota has > managed to market Lexus as an exclusive brand (even though it is > sold as a Toyota in Japan :-). Successful branding like this > works. I don't know if the Avalon is a good example of the 'other' > side as there seems to be little interest in that car. Toyota sells about 5 Avalons a year, an d I don't think there's a Lexus equivalent of the Avalon. > GM includes(ed) Chevy, Buick, Olds, and Pontiac. There's little > 'marketing' difference in the various lines to most people. Perhaps > Buick has a slight reputation for luxury, maybe Chevy for the > opposite, and maybe Pontiac for 'sporty". But, they mix it up so much > that no one knows which line is what. Like I said, something's gotta > give. Something did "give." Oldsmobile. By far the weakest of the US brands. Here's what I think GM is doing with the US brands: Buick: Traditional Luxury Chevy: Affordability Pontiac: Sport & Performance Saturn: Import fighter/affordability -- GM's "experiment" platform Cadillac: International Luxury & Sport GMC: Upscale trucks Hummer: High-end sport utility It will take time for Bob Lutz to sort it out.... But it'll be fine. GM's in far less trouble than Ford or Daimler-Chysler -- Marc Escuro mgescuronopsam.com "...when all hope is gone, you know sad songs say so much..."
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