Media Kit

If you want to place a Saab car or parts classified, Click Here.

Why Advertising Works on The Saab Network

Online advertising works on The Saab Network because the Web and the Internet are mediums that Saab owners are comfortable using. Many subscribers of The Saab Network have been here for years, many going back to 1988 when The Saab Network was created on the Internet as a mailing list. In addition, according to a J.D. Power's APEAL study, Saab owners use the Internet more than any other automobile owner group. The demographic represented by a Saab owner is clearly defined and desirable.

Demographics

Saab owners are great people. More Saab owners have advanced degrees than any other car owning group. They're not dull either. The Boston Globe found that Saab drivers average the fastest speeds on Mass highways. Here are some interesting stats about The Saab Network subscribers themselves:

Average income of a Saab owners is over $100,000.
52% are dual income households.
59% are between the ages of 25 and 44.
62% have been on the Internet more than 3 years.
30% spend more than 10 hours online per week.
76% have degrees (24% advanced degrees).
87% are professionals or in technical roles.
61% are married while 32% are single.
39% have children.
60%+ have pets.
85% are in North America.
87% speak and read English.
Site Stats - updated 3/12
~4,000,000 page views per month (over 11 million hits every month and Saabnet.com is not graphics intensive!)
~100,000 unique users per month (well over a million users over all these years).
Over 500 Million Pages Served!
Over 2 Billion Hits!
8.23 minutes per average site visit.
11.19 page views per average site visit.
Over 88% of visitors have bookmarked this site.
Consumer Reports 2001 Used Car Buying Guide lists the following sites in their Specific Makes and Models section:
- www.bmwcca.org
- www.corvetteclubofamerica.com
- www.saabnet.com
- www.mustang.com

Advertising

There are many ways to advertise on The Saab Network web site and a few of those are described below. If you don't see the type of advertising you'd like to place, just drop us an email. All site ads link back to your site/page. If you don't have a site, The Saab Network can create and host a page for you. Just ask! There are special advertising arrangements available for Saab clubs. Have a club officer drop us an email for details.

Site Sponsorships

Elite Site Sponsorship - $799

3 Month Sponsorship Ad Run
9 Banner Ad Slots Shown Across Site Including Chat Room, Bulletin Boards, Classifieds, FAQs, everywhere except home page.
Footer Banner Shown on Every Page Including Home Page (Shown ~3 Million Times a Month).
Email Text Ad to all Current Site Members.
Three Uses of the Polling Area - 5 Questions (Click Here).
Exclusive Sponsorship Only 1 Allowed at a Time.

Platinum Site Sponsorship - $599

3 Month Sponsorship Ad Run
7 Banner Ad Slots Shown Across Site Including Chat Room, Bulletin Boards, Classifieds, FAQs, everywhere except home page.
Footer Text Link Show on Bottom of All Pages Including Home Page (Shown ~3 Million Times a Month).
Exclusive Webmail.Saabnet.com Banner.*
Banner listed on Sponsors page (Click Here)
One Use of the Polling Area - 5 Questions (Click Here).
Exclusive Sponsorship - Only 1 Allowed at a Time.

Gold Site Sponsorship - $399

3 Month Sponsorship Ad Run
5 Banner Ad Slots Shown Across Site Including Chat Room, Bulletin Boards, Classifieds, FAQs, everywhere except home page.
Banner listed on Sponsors page (Click Here)
Exclusive - Only 3 Gold Sponsors Allowed at Any One Time.

Silver Site Sponsorship - $299

3 Month Sponsorship Ad Run
3 Banner Ad Slots Shown Across Site Including Chat Room, Bulletin Boards, Classifieds, FAQs, everywhere except home page.
Banner listed on Sponsors page (Click Here)

Standard Site Sponsorship - $150

3 Month Sponsorship Ad Run
1 Banner Ad Slot Shown Across Site Including Chat Room, Bulletin Boards, Classifieds, FAQs, everywher except home page.
Banner listed on Sponsors page (Click Here)

15% off for one year ad purchases (e.g. 4 Silver ad runs).
*banners in the webmail area are shared 50/50 with service provider. Sponsor gets 100% of Saabnet's share.

Banner Ads

General Banner Ad

Banner Sizes There are currently two banner sizes in use on Saabnet.com. 1. 468 pixels by 60 pixels (Standard Banner Example). 2. 728 pixels by 90 pixels (Leaderboard Example). There is no difference in cost to use either size. Silver Site Sponsors and above can use both sizes.
See the advertising packages listed above. These are the only packages currently not sold out.
All Site Sponsors are given the following additional advertising bonuses/benefits at no extra cost!
- Banner listed in The Saab Network Sponsors Page.
- Banner ad slot in the Tech Chat area.
- A listing on the What's New page as a new site sponsor.
- Bonus Ads: Extra ad inventory is divided and given to Sponsor Level advertisers.
- You may also place general links in your classified ads.
Home Page Exclusive Ad - $300 per month, min 3 month purchase (Sold Out Until Indefinitely)
The Home Page banner ad is sold as an exclusive which means no other banners will be shown on the home page. The Home Page advertiser may use upto four different banners which will cycle. All Sponsor benefits listed above are included with a Home Page banner ad purchase, so one banner will also appear throughout the rest of the site as well as chat area, etc.
Impression Pricing (for those that wish to purchase by number of ads, rather than by month)
- $1.99 per 1,000 impressions for purchases of 10,000 or more impressions.
- $1.49 per 1,000 impressions for purchases of 100,000 impressions.
(All above ads are shown evenly throughout the buy.)
Saab WebMail Exclusive Banner Ads
$100 per month, 3 month minimum purchase
You get 50% of all the ads shown to Saab WebMail users (webmail.saabnet.com) - everyone.net (the provider) gets the other half. Any advertiser purchasing the WebMail exclusive will also qualify as a Saabnet.com Sponsor.

Home Page Feature Buttons (mid level of home page) SOLD OUT

Home Page Feature Button Ad - $75/month. Ad is shown on home page and as a separate banner throughout site. This also shows up on the Saabnet.com Classifieds Index Page.

Button Ads (1 Available)

Button Ad - $100 per month, minimum 3 month purchase.

Appears at the bottom of all pages on the site (Shown ~3 Milliong Times a Month).
Button advertisers qualify as Saabnet.com Sponsors and get additional Sponsor exposure listed above.

Other Ad Sizes and Options

We can get very creative with advertising for Site Sponsorships. Drop us an email if you'd like to discuss things like site backdrops, footer banners, under or over-sized banners, text links, collecting custom polling data, sponsoring a site raffle, and more.

To Place Advertising on The Saab Network

Contact Scott Paterson at:
Email: saab@saabnet.com
Phone: (650) 444-1001

Return to The Saab Network

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