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Re: What is Marketing Support...?
Posted by Xelor42 (more from Xelor42) on Fri, 25 Jan 2008 16:38:45
In Reply to: What is Marketing Support...?, 9-3 Talladega, Fri, 25 Jan 2008 11:45:19
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You should absolutely factor in the "marketing support" or "factory to dealer incentives" when determining your offer price. While the dealer is not obligated to pass these incentives to the consumer, they'll want to be competitive and many will include most if not all of this $$.
Some factory to dealer incentives are based on sales volume (e.g. kick in after selling a certain number of vehicles), only apply to select vehicles (e.g. older inventory), etc. so it is also important to review the details of the incentives to make sure the car you are looking at or the dealer you are shopping qualifies.
posted by 72.78.5...
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