Generous loyalty incentives turn off non-owners? - Saab 9-5 Bulletin Board - Saabnet.com
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Generous loyalty incentives turn off non-owners?
Posted by Xelor42 (more from Xelor42) on Mon, 4 Feb 2008 18:44:30
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I've previously owned three Saabs, the last being a 2002 9-5 Aero but am currently "Saabless." I am considering a return to the Saab family with the purchase of a 9-5.
The current loyalty purchase incentive on the 9-5 is $2,000 which means non-owners would have to pay $2,000 more for the same car. Perhaps it's just me but as a non-owner, the fact that I'd have to pay $35,000 for a car that someone else (a current Saab owner) can get for $33,000 makes the car less appealing from a price/deal standpoint. I appreciate the reason/value of loyalty incentives and something like $500 would be ok but $2,000 is a notable difference.
I realize many participants here are Saab owners so this issue may not apply but does anyone else here feel the same?
posted by 72.78.126...
Posts in this Thread:
- Generous loyalty incentives turn off non-owners?, Xelor42, Mon, 4 Feb 2008 18:44:30 <-- Viewing This Message
- Even worst scenario...., nhc, Wed, 6 Feb 2008 20:50:43
- Look at it from a returning customer's point of view., MikeN, Wed, 6 Feb 2008 10:40:32
- Re: Generous loyalty incentives turn off non-owners?, KevinM, Tue, 5 Feb 2008 16:46:06
- Get the invoice price..., pilotalx, Mon, 4 Feb 2008 22:58:38
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