1999-2009 [Subscribe to Daily Digest] |
How many of you bought a new Saab because of the incentives/great value? Like me, perhaps you never owned one before. Offering incentives is GM's way of building the marque and introducing the car to prospects who may have never considered a Saab in the past. As a recent campaign stated: "most people who test drive a Saab end up buying one".
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