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Re: Safest Car on the Road Posted by cork [Email] ![]() ![]() In Reply to: Re: Safest Car on the Road, TG, Tue, 8 Apr 2003 07:29:38 Members do not see ads below this line. - Help Keep This Site Online - Signup |
It is perhaps a unique accomplishment of Saab marketing that some years ago they ran an ad that read basically "Saab: safer than Volvo in the US; safer than Volvo in Sweden; safer than Volvo period". They actually paid to have their competitor linked by name with the concept of safety in three consecutive phrases while mentionning their own name only once.
But I believe they were telling the truth.
posted by 152.163.189...
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