The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
7/1: Members: Log In to See Fewer Ads! |
5/28: SAAB Evolutions/TSN T-Shirts $14
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
I was reading the exchange about incentives, which Mike Lynch answered, and it occurred to me: are there any advantages to Saab maintaining the fantasy that these are $40K cars, when everyone gets huge discounts? I know that rebates are the name of the game for most brands these days, but for years Saab has been giving giant discounts on 9-5s. I got nearly $10K off on my Aero. I bought it because, at the "real" price, it was againt a 1.8T Audi A4, not a BMW 330. No contest.
So there's this whole game of rebates, secret incentives, etc. that drop the price to the "real" ie. market price. Good for Saab buyers, but I wonder:
Is there some business advantage for Saab to maintain the fantasy "list price"?
Do these endless, large discounts diminish the brand?
If Saab said, for example, a 9-5 Aero has an MSRP of $34K (not $40K), would this drop the car a class, put it against cars that it will blow away on features, and therefore attract more showroom traffic?
Mike, and others -- is there a real business reason to keep prices high and then discount big time, year after year?
posted by 12.30.2...
Posts in this Thread:
- Why not drop prices?, davecl
, Tue, 4 May 2004 05:23:40 <-- Viewing This Message- IMHO incentive base selling works....., Mike Lynch
, Wed, 5 May 2004 17:06:08 - Re: Why not drop prices?, saabnewbe, Tue, 4 May 2004 14:43:20
- Because every once in a while, Ells, Tue, 4 May 2004 13:53:57
- Saab's US Unique Selling Point (?), Jon in Chicago, Tue, 4 May 2004 11:56:36
- Re: Why not drop prices?, Davecl
, Tue, 4 May 2004 10:21:02 - Re: Why not drop prices?, Gres718, Tue, 4 May 2004 10:00:13
- It would be a major risk ..., DougD, Tue, 4 May 2004 09:36:07
- Paid $31K for '03 Aero, would not have bought..., Lynn, Tue, 4 May 2004 09:25:56
- Re: Why not drop prices?, aizzo
, Tue, 4 May 2004 09:19:05 - I never would have bought my 04 Aero Wagon at 40k+, Mike, Tue, 4 May 2004 08:23:32
- I agree, jeff, Tue, 4 May 2004 07:05:28
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
![](/tsn/xyz/stateofninebutton.gif) |
SaabClub.com
![](/tsn/xyz/scnabutton.gif) |
Jak Stoll Performance
![](/tsn/xyz/jakstollbutton.gif) |
M Car Covers
![](/tsn/xyz/mcarcoversbutton.gif) |
Ad Available
![](/tsn/xyz/buttonavailable.gif) |
![](/tsn/images/tsnmap.gif)
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!