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Re: It would be a major risk ...
Posted by jeff (more from jeff) on Tue, 4 May 2004 10:07:58
In Reply to: It would be a major risk ..., DougD, Tue, 4 May 2004 09:36:07
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I agree buying a car way below MSRP has some appeal to many consumers. However, does this apply to the consumers Saab is ostensibly selling too? I don't think so. Saab competes with Acura, Infiniti, BMW, Audi, Volvo. None of whom (except Volvo maybe?) have had incentives of $2-5,000 on every model for years on end. Acura sells about 65,000 TLs a year, at little or no discount beyond what people haggle. I believe that's more than Saab sells of all it's models in the US right? Doesn't seem that they've got a problem with "everyday low pricing".
I think for every person who wouldn't buy a Saab at a realistic MSRP because they didn't think they were getting a "deal", you'd have 3 potential customers considering Saab that wouldn't have in the first place.
jeff
posted by 192.5.27...
Posts in this Thread:
- Why not drop prices?, davecl
, Tue, 4 May 2004 05:23:40- IMHO incentive base selling works....., Mike Lynch
, Wed, 5 May 2004 17:06:08 - Re: Why not drop prices?, saabnewbe, Tue, 4 May 2004 14:43:20
- Because every once in a while, Ells, Tue, 4 May 2004 13:53:57
- Saab's US Unique Selling Point (?), Jon in Chicago, Tue, 4 May 2004 11:56:36
- Re: Why not drop prices?, Davecl
, Tue, 4 May 2004 10:21:02 - Re: Why not drop prices?, Gres718, Tue, 4 May 2004 10:00:13
- It would be a major risk ..., DougD, Tue, 4 May 2004 09:36:07
- Paid $31K for '03 Aero, would not have bought..., Lynn, Tue, 4 May 2004 09:25:56
- Re: Why not drop prices?, aizzo
, Tue, 4 May 2004 09:19:05 - I never would have bought my 04 Aero Wagon at 40k+, Mike, Tue, 4 May 2004 08:23:32
- I agree, jeff, Tue, 4 May 2004 07:05:28
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