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David, you wrote: "Too bad BMW is so committed (to a fault in my opinion) to the high end of the marketplace here. If they made something more affordable and more practical they might well become a buyer's practical choice, rather than the current performance/luxury choice."
If BMW made "practical" cars, they would need to be price-competitive with the Asian cars. Instead, they have figured out how to build a cache that can support pricing their cars at a huge premium for some extra manufacturing cost (much less than the price premium). I don't see that they needed to go to Berlin asking for handouts from their government, so apparently this works pretty well for them. In addition, the large amount of dealer-only service required keeps their dealer network in the black.
posted by 75.21.8...
Posts in this Thread:
- BMW Gran Turismo may be the 9000 of the future, davidk, Mon, 18 Jan 2010 07:46:48
- More likely the Honda Crosstour, Noel, Tue, 19 Jan 2010 06:24:35
- That Honda is as ugly as a mud fence., T. Christopher, Thu, 21 Jan 2010 19:39:57
- Re: More likely the Honda Crosstour, Simon S, Tue, 19 Jan 2010 14:53:08
- You callin' the 9000 ugly?!, David Ingram, Tue, 19 Jan 2010 06:53:48
- Re: More likely the Honda Crosstour - Yes indeed, davidk, Tue, 19 Jan 2010 06:36:01
- Wish I could agree...., David Ingram, Mon, 18 Jan 2010 12:05:45
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