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Fire the ad agency for the 9-3SS . . .
Posted by jc [Email] (more from jc) on Tue, 4 Feb 2003 17:16:45
In Reply to: 9-3X killed, JChristopher, Mon, 3 Feb 2003 12:10:25
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The ad that shows the technicians and the new 9-3SS going around a test track has got to be one of the most mystifying, pointless ads I've seen. Perhaps I'm in the minority, but this is the type of ad that can only work for a car that's already "on top" of it's competitive class and doesn't really have to convert any non-believers.
This ad gives an air of exclusiveness when the goal is to sell more cars to the masses, who are probably just as mystified by this ad as I am.
There's no substance to explain WHY the 9-3SS is a great car. Cartoons of a happy driver are nice, but there's gotta be some facts behind the hype, and the facts exist but are missing from this ad. At least they've added a blurb at the end to tout the NCAP test results, but the ad itself is still weak compared to offerings from Audi, BMW, Mercedes, Infiniti, Nissan, Mazda . . . Perhaps when the Arc and Vector FINALLY become available they'll revamp the mass media advertising.
Just my $0.02,
John
Atlanta
'01 Viggen
posted by 63.67.218...
Posts in this Thread:
- 9-3X killed, JChristopher, Mon, 3 Feb 2003 12:10:25
- Fire the ad agency for the 9-3SS . . ., jc, Tue, 4 Feb 2003 17:16:45 <-- Viewing This Message
- What is Saab's brand identity? (long), Paul
, Tue, 4 Feb 2003 16:33:54 - A lesson from BMW?, TheNewGuy, Tue, 4 Feb 2003 08:40:41
- Very sad... I really liked it., Schu, Tue, 4 Feb 2003 06:53:57
- I didn't like it in the first place, davenew, Mon, 3 Feb 2003 18:28:35
- my letter to Saab, mark, Mon, 3 Feb 2003 18:03:51
- Mixed emotions here, TG, Mon, 3 Feb 2003 21:51:26
- Saab/Sube parts sharing, Mark, Mon, 3 Feb 2003 22:27:43
- Re: Saab/Sube parts sharing, Matt C, Tue, 4 Feb 2003 23:25:27
- Read the same thing, David M, Tue, 4 Feb 2003 08:24:34
- You havent test driven WRX then, Anton, Tue, 4 Feb 2003 02:03:16
- Re: Saab/Sube parts sharing, TG, Mon, 3 Feb 2003 22:56:13
- Re: 9-3X killed, mark, Mon, 3 Feb 2003 17:52:02
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