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Trunk=surrender to mobocracy of mediocrity
Posted by Rfellman (more from Rfellman) on Sat, 22 Mar 2003 17:32:14
In Reply to: Re: Trunk (93SS), Ravi, Sat, 22 Mar 2003 13:21:32
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I agree with everything Kevin and Ravi have written. SAAB has lost its way and is losing identity under the mismanagement of Ms. Kelly-Ennis. Kelly-Ennis is trying to copy BMW and Audi marketing strategies but this doomed to failure because SAABs do not compete with such brands. SAAB is about value or at least used to be. When was the last time you heard an Audi or a BMW referred to as good value?
SAAB is about design, performance, safety and utility which as a package equate to value. THere is no value in adopting the mediocrity espoused by every other car brand in the price segment. Leaders like Suburu and formerly SAAB excelled at being different. Not everyone wants mayonaise on wonder bread. Some of use want mustard on pumpernickle.
posted by 64.12.96...
Posts in this Thread:
- 9-3 Trunk or Hatch?, Geoff, Fri, 21 Mar 2003 09:22:24
- Re: 9-3 Trunk or Hatch?, LDH, Mon, 24 Mar 2003 17:30:08
- Feb '03 best Saab sales month ever!....., Mike Lynch
, Sat, 22 Mar 2003 16:54:00 - Re: 9-3 Trunk or Hatch?, rfellman, Sat, 22 Mar 2003 09:53:29
- Trunk (9³SS), MO, Fri, 21 Mar 2003 10:07:39
- Re: Trunk (93SS), Ravi, Sat, 22 Mar 2003 13:21:32
- Re: Trunk (93SS), Paul
, Sat, 22 Mar 2003 22:27:35 - Trunk=surrender to mobocracy of mediocrity, Rfellman, Sat, 22 Mar 2003 17:32:14 <-- Viewing This Message
- Bad history, 900's were popular as sedans...nm, Mike Lynch
, Sat, 22 Mar 2003 17:09:06 - Re: Trunk (93SS), chris74, Sat, 22 Mar 2003 15:58:31
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