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Re: On Globalization, Platform Sharing and Saabness
Posted by compaqted (more from compaqted) on Thu, 1 May 2003 08:47:48
In Reply to: On Globalization, Platform Sharing and Saabness, Chuck, Thu, 1 May 2003 07:04:31
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I am completely amazed that Saab will sell a re-badged Subaru. It is the same mistake that Volvo made selling the Mitsubishi S40, which does not sell well to the people who are Volvo's audience. In fact, Volvo's ads for the car have to scream "but it IS a real Volvo". Sure.
I imagine the Subaru car will be nicknamed the Saab-aru as soon as it hits the showrooms. As for the Envoy clone, I'd hate to be the service department at a Saab dealer when those things start showing up. They were rated the most troublesome SUVs by Consumer Reports (over 100% worse than the average). That will crush Saab's hard earned comeback making reliable cars like the 9-3 and 9-5.
posted by 12.4.21...
Posts in this Thread:
- On Globalization, Platform Sharing and Saabness, Chuck, Thu, 1 May 2003 07:04:31
- Latest Honda commercial..., ootpek, Thu, 1 May 2003 12:40:37
- Who's been minding the store??, Stephen Goldberger, Thu, 1 May 2003 11:07:40
- Re: On Globalization, Platform Sharing and Saabness, compaqted, Thu, 1 May 2003 08:47:48 <-- Viewing This Message
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