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Ads are about emotion... not competitive features...
Posted by bRAD [Email] (more from bRAD) on Tue, 10 Jun 2003 05:48:50
In Reply to: Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49
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Everyone's a competitor. Everyone's got their own hook with regards to what their particular car offers over the competition. I think emotional ads do more to get people into the dealerships where the technically minded will see that Saab can stand its own against the competition. The people who were brought in strictly by emotion and plan to purchase on this basis will also be pleased that they can get the same shade of blue they saw in the ad- everyone wins!
Think of the best commercials you've seen- did they appeal to your emotions or your rational thought? Those shopping for a car by rational means will come across Saab's reputation for safe, unique cars in short order so the ads aren't really necessary for them. You gotta sell a feeling- After I saw the ad for the Turbo PT cruiser I was ready to call all of my family long distance to tell them about it, and of course, just to tell them that I love them...
On a similar note- has anyone seen the ad for Cottonelle toilet paper where the guy is standing there in the grocery store looking confused about which one to buy and then he "remembers what his wife told him" Great ad LOL.
posted by 65.123.118...
Posts in this Thread:
- Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49
- New Car Advertising, Aero'ed, Sat, 14 Jun 2003 10:39:00
- Worst car ad EVER!, Bruce, Tue, 10 Jun 2003 20:31:41
- Saab knows their audience, Bruce, Tue, 10 Jun 2003 08:23:25
- Re: Saab Advertising, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:05
- Ads are about emotion... not competitive features..., bRAD, Tue, 10 Jun 2003 05:48:50 <-- Viewing This Message
- People that are Inspired..., b.flippo, Tue, 10 Jun 2003 09:25:30
- Remember what your wife told you..., FrozenSaab, Tue, 10 Jun 2003 07:03:01
- Everyone knows "Royale Ultra" is the tp of champions..., bRAD, Tue, 10 Jun 2003 07:12:00
- Can I get TP with maple leaves embossed on it?, Randy Thatcher
, Tue, 10 Jun 2003 10:51:52- Depends on what you eat..., FrozenSaab, Wed, 11 Jun 2003 09:24:39
- You know for every roll of American TP ......, SaabKen in Vancouver BC, Tue, 10 Jun 2003 20:01:28
- Why substitute?, bRAD, Tue, 10 Jun 2003 11:29:45
- My Mum had tp with PM Trudeau's pic on it ......., Paul
, Tue, 10 Jun 2003 11:16:57
- Uh, where is this thread headed ? Doh ! n/m, SaabKen, Tue, 10 Jun 2003 08:06:55
- huh huh huh TP hehehehehehehhe aieeeeeeee n/m, Trev, Tue, 10 Jun 2003 07:31:41
- Disagree totally, VP, Tue, 10 Jun 2003 04:40:14
- Re: Disagree totally, Mike 9-3 SS, Tue, 10 Jun 2003 07:49:00
- I hear radio ads several times a day......, Bryan
, Tue, 10 Jun 2003 05:30:12- Saab is one of the official sponsors of NPR n/m, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:58
- Re: I hear radio ads several times a day......, Erik W, Tue, 10 Jun 2003 05:53:56
- No matter how heartfelt your political convictions..., Nervousaaber, Wed, 11 Jun 2003 09:48:53
- NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:45 - NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:43
1 - NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:41
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