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New Car Advertising
Posted by Aero'ed (more from Aero'ed) on Sat, 14 Jun 2003 10:39:00
In Reply to: Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49
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I had heard that a primary function of automobile advertising (not sure of the media) is to reinforce "warm, fuzzy feelings" of the recent purchaser, so that they continue to speak positively to potential buyers.
Don't know if this is true, nor which type of ad (emotional or technical) would better serve that purpose, but I would think that word-of-mouth is the best way to sell almost anything.
Ed
2002 Aero "very good word-of-mouth here" SW
posted by 66.84.139...
Posts in this Thread:
- Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49
- New Car Advertising, Aero'ed, Sat, 14 Jun 2003 10:39:00 <-- Viewing This Message
- Worst car ad EVER!, Bruce, Tue, 10 Jun 2003 20:31:41
- Saab knows their audience, Bruce, Tue, 10 Jun 2003 08:23:25
- Re: Saab Advertising, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:05
- Ads are about emotion... not competitive features..., bRAD, Tue, 10 Jun 2003 05:48:50
- People that are Inspired..., b.flippo, Tue, 10 Jun 2003 09:25:30
- Remember what your wife told you..., FrozenSaab, Tue, 10 Jun 2003 07:03:01
- Everyone knows "Royale Ultra" is the tp of champions..., bRAD, Tue, 10 Jun 2003 07:12:00
- Can I get TP with maple leaves embossed on it?, Randy Thatcher
, Tue, 10 Jun 2003 10:51:52- Depends on what you eat..., FrozenSaab, Wed, 11 Jun 2003 09:24:39
- You know for every roll of American TP ......, SaabKen in Vancouver BC, Tue, 10 Jun 2003 20:01:28
- Why substitute?, bRAD, Tue, 10 Jun 2003 11:29:45
- My Mum had tp with PM Trudeau's pic on it ......., Paul
, Tue, 10 Jun 2003 11:16:57
- Uh, where is this thread headed ? Doh ! n/m, SaabKen, Tue, 10 Jun 2003 08:06:55
- huh huh huh TP hehehehehehehhe aieeeeeeee n/m, Trev, Tue, 10 Jun 2003 07:31:41
- Disagree totally, VP, Tue, 10 Jun 2003 04:40:14
- Re: Disagree totally, Mike 9-3 SS, Tue, 10 Jun 2003 07:49:00
- I hear radio ads several times a day......, Bryan
, Tue, 10 Jun 2003 05:30:12- Saab is one of the official sponsors of NPR n/m, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:58
- Re: I hear radio ads several times a day......, Erik W, Tue, 10 Jun 2003 05:53:56
- No matter how heartfelt your political convictions..., Nervousaaber, Wed, 11 Jun 2003 09:48:53
- NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:45 - NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:43
1 - NPR listeners 75% republican...supposed to be a..., Bryan
, Tue, 10 Jun 2003 12:55:41
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