OT Phaeton Commercial (long) - Saab General Bulletin Board - Saabnet.com
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OT Phaeton Commercial (long)
Posted by bkoeth (more from bkoeth) on Wed, 12 Nov 2003 22:45:40
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I just saw the new VW Phaeton's first (I believe) US commercial and it was so great I came back and switched my computer back on just to post about it.
It is a long spot, and is set up like a documentary. It starts out with a "study" of a 4yr old girl sorting images by shape. She is then told to sort by color, yet keeps sorting the images by shape instead. They refer to this as "intellectual inertia" and say that once we categorize things, we have trouble switching our classifications. Next, a guy in a tie is shown pictures of a "luxury car," the Phaeton with badges covered up. He names the cars in the pictures: BMW, Mercedes, Lexus. Then they uncover the badges, zooming in on the VW emblem. He names the cars once again: BMW, Mercedes, Lexus.
The commercial ends with a nice shot of the car, announces the on sale date, and ends by saying it will be "enough time for you to completely rewire your brain."
I don't think VW could possibly have done better with this ad. It really makes you think about the idea of a Luxo VW. It catches the eye, because it doesn't look like a commercial, leading you to think "this isn't what I was watching." Then it takes you in and makes you ponder a Luxury VW.
Maybe I'm overreacting, or just a nerd, but this was an awesome commercial.
posted by 66.82....
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