Re: OT Phaeton Commercial (long) - Saab General Bulletin Board - Saabnet.com
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Re: OT Phaeton Commercial (long)
Posted by chris74 [Email] (more from chris74) on Thu, 13 Nov 2003 04:35:08
In Reply to: OT Phaeton Commercial (long), bkoeth, Wed, 12 Nov 2003 22:45:40
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Another commercial bomb by VW.
Don't pander to luxo car buyers - show them what you have got. VW's advert company should have been SHOT for royally screwing up the intro for the W8. That commercial was supposed to make you think about it, too. Instead all people saw was some kid on a bike being raced by his dad (?) in a 275hp car. Maybe some comparisions to its competitior - oops, there aren't any - so lets show them how great the car is!
I remember Infiniti doing the nature type commercials when the brand first came out,too. Essentially these fouled the startup of what were (in the Q45's case) a full size sport sedan that could compete with a 7 series.
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