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Any other manufacturers use these tactics?
Posted by JamesD [Email] (more from JamesD) on Sun, 30 Jan 2005 14:18:55
In Reply to: Little story about Saab City and Shaw Saab...., turrbo
[Profile/Gallery]
, Sun, 30 Jan 2005 09:24:47
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I must say, the first time I got the 100% market value letter in the mail, I felt some butterflies in my stomach. "Could I possibly upgrade my 97 NG900 for a brand new 2004 and have them pay be 100% market value for my car at the same time???"
I never took them up on their offer b/c some stunk about it. I later read about 100% market value just means, "we'll pay you the same amount we normally would pay if we weren't running this promo and you wanted to trade your car in. Not a penny more, not a penny less. Oh, and by the way, market value really means trade-in value."
Now more and more customer's are falling for the ploy and legitimately thinking they are going to take advantage of a two-day sales event. Only to find out it was nothing more than a sham to get people through the door.
In the position that Saab is in...the last thing it wants to do is anger the existing customers. Its a shameful practice...
posted by 68.163.235...
Posts in this Thread:
- Little story about Saab City and Shaw Saab...., turrbo
, Sun, 30 Jan 2005 09:24:47- Sue me, sue you, John J, Tue, 1 Feb 2005 05:03:59
- Got the same letter from Gary Blake Saab, Doug in NH, Mon, 31 Jan 2005 19:24:44
- Any other manufacturers use these tactics?, JamesD, Sun, 30 Jan 2005 14:18:55 <-- Viewing This Message
- KBB "Market Value" is a software program...., Mike Lynch
, Mon, 31 Jan 2005 17:31:10 - Re: Any other manufacturers use these tactics?, Saaaaaaab, Sun, 30 Jan 2005 15:47:21
- Good point, KBB trade in at "fair" condition...., Mike Lynch
, Mon, 31 Jan 2005 17:23:13 - Reasonable?, fsik, Sun, 30 Jan 2005 17:48:14
- Market value = how much could I sell the car for myself, JamesD, Sun, 30 Jan 2005 16:16:01
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