Re: Fritz Henderson comment - Saab General Bulletin Board - Saabnet.com
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Re: Fritz Henderson comment
Posted by dboone [Email] (more from dboone) on Wed, 11 Jan 2006 08:09:33
In Reply to: Re: Fritz Henderson comment, mikef, Tue, 10 Jan 2006 23:33:10
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I think stirring the pot would provide insightful feedback to GM. So, we agree.
Here we go....It appears that GM is trying to define Saab, through it's product offerings, as something it is not. I make this observation because GM has a proven track record of mispositioning its brands. Oldsmobile, Buick for example. I can only guess that somewhere in a boardroom senior mgrs are pointing to Saab and proclaiming that it has tremendous untapped volume and profit opportunity. So, It concerns me that a company that has had difficulty maintaining strong market positions across their brands would think they are up to turning Saab into a marque juggernaut.
Personally, I would like to see GM keep Saab....and manage it properly through unique products that support the "Born from jets" position.
Along time ago David E. Davis of Car and Driver magazine suggested that if Porsche were to build a sedan, it would most likely be a Saab.
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