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Koenigsegg will get it right if ....
Posted by Red93SEInBrklyn (more from Red93SEInBrklyn) on Fri, 12 Jun 2009 16:33:50
In Reply to: The "Steve Jobs" or "Richard Branson" for Saab?, Mark Anderson, Fri, 12 Jun 2009 10:31:00
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like Steve Jobs, he seeks to revitalize Saab by creating a distinguishing product that excites Saab enthusiast like ourselves and is equally compelling to own as the 80's 900 convertible. Remember the most important thing Jobs did for the Mac brand was to give it the confidence in the marketplace to confidently proclaim " I am a Macintosh.". For Macintosh and PC users alike, that statement offers a lot meaning.
Koenigsegg needs to give Saab the confidence to once again declare "I am a Saab.". And since everyone knows what it means to be a Saab, if they follow the Mac model, by creating products that standout from the pack but are yet attractive and fun to drive, there is no doubt, in my mind, that Saab can be revitalized.
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