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Seat coverings
Posted by Noel [Email] (more from Noel) on Fri, 11 Mar 2011 14:25:57
In Reply to: Re: Part of it is what Saab wants to be, Tim, Fri, 11 Mar 2011 09:55:09
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Does Mercedes still offer MB-Tex? This was a nice, durable, vented type of vinyl they used to offer as the standard upholstery in most of their car lines.
And I think in Europe you can get fabric, MB-Tex and leather. I've been in BMWs, Audis and Volvos in Europe that had cloth seats so it must differ by market.
No idea of the delta between cloth and leather, but I'd guess it is 1.5 to 2X. But I do think that to compete with mid-range and entry-luxury there needs to be a range of models and trims. To some extent, the *availability* of say, cloth seats, no sunroof, and a lower level of content may mean more than actually *delivering* on it because it enables pricing to be set to alter buyers' perceptions. When I worked for VW we used to order cars with certain options and let the dealers move the iron. But if someone wanted a more basic car it was usually obtainable.
Posts in this Thread:
- making Saab a paying proposition, JohnA
, Tue, 8 Mar 2011 10:28:02- new automotive category: the near-luxury niche carmaker, JohnA , Tue, 29 Mar 2011 07:23:35
- Part of it is what Saab wants to be, Noel, Wed, 9 Mar 2011 08:42:59
- Some questions about his figures (+), vvk, Tue, 8 Mar 2011 11:06:52
- Re: making Saab a paying proposition, Mark from Toronto, Tue, 8 Mar 2011 11:01:05
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