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Consumer Reports
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Posted by EricU (more from EricU) on Wed, 21 Aug 2002 09:28:31 Share Post by Email
In Reply to: Why are consumer report on Saab so bad????????, Finn, Sat, 17 Aug 2002 20:53:02
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First, make sure you're reading the "real" Consumer Reports. They are the only ones who are going to be even remotely unbiased. There are a large number of companies that make themselves out to be like Consumers Union (the parent of Consumer Reports), but they all take ads from all sorts of people. I've even heard rumors that if you want to be a "Consumers Best Buy" for one of these companies, all you have to do is make a large corporate donation... That may be why Saab was slammed (and Buick always looks so good in some of those copycat reports).
The real Consumer Reports, as I learned when selling cameras a few years ago, is not designed for enthusiasts. If you are a Nikon camera person, you will likely be horribly offended that your camera is not well rated (in any given article -- cameras bounce around in the ratings a lot...), but they aren't reviewing it for you. They are reviewing it for any of the other millions of people who couldn't care less what the brand name is and who just want good pictures. It's the same with cars. They offer remarkably unbiased reporting in a very general context, but if you have specific priorities, they may not even address them in their research. Saab in the past has been panned for old-fashioned designs, especially in the 900/9^3, which is true. It (arguably) hasn't been changed a great deal since the NG900, and it costs a lot (at sticker, anyway). CU loves the 9^5 for the same reasons we all do -- it's a very nice car and a relatively good value.
When I go to buy a camera, I don't really use CR that much -- I know too much about what I specifically need in a camera and I know more about cameras than they do. When I go to buy audio equipment, I'll use them. Not because they know the most, but because I know I can trust their reporting and evaluation criteria, and they know more than I do about audio. At least that way I won't be suckered by the teenager looking to earn extra commissions at the electronics store...
-Eric

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