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The 9-5's Media Black Hole Posted by Bill B [Email] (#1884) [Profile/Gallery] (more from Bill B) on Wed, 2 Feb 2005 13:56:13 Members do not see ads below this line. - Help Keep This Site Online - Signup |
The NFL Playoffs and the recent frigid Northeast weather conditions forced me to watch more TV than normal. What I saw was an endless parade of car commercials for Lexus, Infinity, Toyota, BMW, Audi and Mercedes. Many of whose models compete directly with the Saab 9-5. Aside from a few spots for the 9-3 and the 92X, Saab was conspicuously absent.
Despite selling cars in North America for over 4 decades, Saab remains an obscure brand. While the 9-5 is an aging product, it is still competitive in its class, and one could presume that they are still interested in SELLING these cars - to the general public, they remain an unknown commodity.
Can any one of you think of a car company that advertises its flagship model LESS than Saab? Last spring I remember a 9-5 ad that mentions "eating 5 Series BMWs for lunch." I thougth it was a pretty good spot, but since then I've seen nothing. I haven't seen any Peugeot commercials recently, but they have a good excuse! What's Saab's story?!!
BillB
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