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My take on it
Posted by Louis (more from Louis) on Wed, 2 Feb 2005 14:49:58
In Reply to: The 9-5's Media Black Hole, Bill B
[Profile/Gallery]
, Wed, 2 Feb 2005 13:56:13
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Is that for one thing, TV time is expensive , so until SAab starts making some money, GM will probably be unwilling to open up the advetising budget, Second, have you noticed that companies like Infinity and Lexus do not really advertise the Q-45 and LS 430 much if at all, but constantly have ads for the FX-45 and the LS 470 and RX330? That's what is selling,and that is also what they want to sell. YOur idea of flagship is the car that is the highest price, but theirs might be the one that has the best margin and is the most likely to sell. For Saab, the 9-3 is the hotter product right now and they are still trying to make a go of the 9-2X. My guess is that the 9-7 will get more advertising dollars thrown it's way since the SUV market will be new to Saab. Just my guess.
posted by 24.128.183...
Posts in this Thread:
- The 9-5's Media Black Hole, Bill B
, Wed, 2 Feb 2005 13:56:13- Did you see the "new" one- behind the tractor trailer?, adl6009
, Wed, 2 Feb 2005 17:45:36 - My take on it, Louis, Wed, 2 Feb 2005 14:49:58 <-- Viewing This Message
- advertising, Tom, Wed, 2 Feb 2005 16:31:02
- I'm in NH ,so see a lot of Saab ads n/m, Louis, Thu, 3 Feb 2005 05:02:57
- "Glue" one was actually Velcro...for the 9-2X..., turrbo
, Wed, 2 Feb 2005 21:18:15 - Re: advertising, BillB
, Wed, 2 Feb 2005 19:25:07
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