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It isn't that easy. Give 'em a break - Puleeeeeeeze Posted by Mike Lynch [Email]  (#81) [Profile/Gallery]
(more from Mike Lynch) on Mon, 22 Apr 2002 20:49:44
In Reply to: Bad leasing experience in Twin Cities area, Vegeta, Mon, 22 Apr 2002 18:09:59 Members do not see ads below this line. - Help Keep This Site Online - Signup |
I've been in the same situation myself, many, many times. A customer demands your best price, in writing, with all the details, with the clear intention of using it against you at the next oppurtunity.
It isn't that easy. As a consumer myself I can certainly understand why people would think it SHOULD be that easy, but it isn't. It's a negotiation, Saabs are not sold "one price" style like Saturns, take it or leave it. Saab advertises a very legitimate lease price of $299 with $3,072 down, not including tax and license. Depending on your local, thats sales tax on the $1,999, (7.75%=155ish) plus license for about $3,400 is total.
The salesment gave you very good no B.S. information right up front. The extra $2,430 in MSRP over the $299/29,095 ad lease was about $40 a month. You pressed further for this in writing to use against him at the next dealer and he complied reluctantly. He shared with you much non-public information, remember this is not Saturn, all the while trying to establish a relationship with you (hand on shoulder) and to establish what might make you actually buy/lease a car.
His actual quote of $343 with less than the normal $3,300 down is very good. It represents a zilch deal, a salesman's "mini". Your perception is that the ad special $299/29,095 as being just a starting point is not accurate. To get to $299 the dealer has to give up almost all of his profit, it's not at anywhere near MSRP, AND the factory has to kick in thousands and thousands and thousands more, AND the rate has to be .00083 which is equivalent to 1.99%, AND the salesman has to kiss your butt to do it, to earn a "mini", which means if he only sells ad cars at the ad rates he can't feed his family.
Real car guys at dealeships where the sell other brands are dismayed that Saab customers don't appreciate what a good deal a Saab ad lease is. You the customer has no idea just magic
But I know you don't care, you just wanted your price in writing fully disclosed and wouldn't even give the salesman a hint of whether or not you might actually buy it, not so much as a courtesy test drive to show him your interested. Just a price to shop with.
It's a dilemma. If you met the guy in a different situation you'd probably like him.
Like a fresh divorce' on the rebound, the first salesman made the next salesmans day. It was easy for him to sympathise with you about those nasty car dealers. It was easier, but probably still impossible because you don't need a car, to get you to commit to buying a car if salesman #2 could beat that deal you got in writing. After all salesman #1 wouldn't be very smart to let you go with a deal that could be beat......
And you'd probabaly let salesman #2 have the sale for the same or EVEN MORE just because you didn't like #1's attitude and because #2 convinced you that #1 couldn't possibly do the #'s he gave you. You already knew that salemen just "lowball" people to get them back in.
There is no LOYALTY anymore. It's a cyber world. Everyone wants the lowest price on a negotiable big ticket item right up front. No amount of service or courtesy works anymore. Customers feel it's dog eat dog, "Yeah I know I'm gonna' bring it here for service, but why can't you sell it to me for less than the guy further away who's not going to have to service me? It's got a warranty, are you going to refuse to honor it?"
IT AIN'T THAT EASY
Now go back to that guy #1 and apologize. He gave you straight up no B.S. info in 10 seconds. You made him take 15 minutes to write up his obituary, take this piece of paper directly to the next dealer, do not pass go, and buy a car. Hell, he put his hand on your shoulder, you shoulda' given him a hug back and had a little compassion and appreciation.
You think he gave you a price that he knew would be easy to beat? Would you have done that yourself if you needed to feed your family? Do you think he played you for the sucker, hoping you'd get treated worse at the next dealer and come running back to him? Truth is any dealer will beat another dealer's price if it's in writing. Entire ad budgets are spent touting "We beat any deal or blah, blah meaningless"
I could go on, but I hope you have a diffrent perspective now.
posted by 206.251.225...
, Tue, 23 Apr 2002 01:36:30
, Tue, 23 Apr 2002 20:04:35, Mon, 22 Apr 2002 20:49:44 <-- Viewing This Message
, Mon, 22 Apr 2002 18:48:43
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