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One of the things that is making Volvo profitable lately is their SUV. Porsche purists bemoaned the Cayenne, now over half off all Porsche's sold. BMW, Mercedes, Lexus and others have big SUV segments. SUV's are in addition to our Saab sedans. Having a least an entry in the SUV market has done major things in raising brand awareness of Saab. Hey I'm not fond of SUV's either, but to ignore the most popular segment of the market is business suicide.
"before GM castrated the uniqueness out of the brand" I think is a highly inaccurate and prejudicial statement. NG900s & OG9-3s as well as the 9-5 line can hardly be referred to as "castrated" Swedish cars. GM has been onboard for some of the greatest Saabs of all, the Viggens and the 9-5 Aeros. Quality has taken a dramatic turn upward with GM at the helm, Saab now being right in the mainstream and even recommended for reliability like the 9-5s are, by consumer publications.
Posts in this Thread:
- WSJ Saab article, Henry, Fri, 21 Oct 2005 04:27:11
- Re: WSJ Saab article, Steve T., Fri, 21 Oct 2005 08:00:17
- SUV troubles......castrated like hell!...., Mike Lynch
, Fri, 21 Oct 2005 12:49:59 <-- Viewing This Message- Well Mike, how are Saabs selling out there?, bill h., Fri, 21 Oct 2005 13:07:50
- Re: Well Mike, how are Saabs selling out there?, Henry, Fri, 21 Oct 2005 16:16:20
- Killer year....., Mike Lynch
, Fri, 21 Oct 2005 15:45:17 - Re: Well Mike, how are Saabs selling out there?, Steve T., Fri, 21 Oct 2005 14:17:52
- That raises two very interesting questions ->, michael p, Fri, 21 Oct 2005 07:23:52
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