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Not to rain on the Koenigsegg parade, but...
Posted by sonique [Email] (more from sonique) on Fri, 12 Jun 2009 07:23:02
In Reply to: SAAB by Koenigsegg, Mattias.se, Thu, 11 Jun 2009 08:39:08
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...I'm not sure I understand the excitement of Koenigsegg buying SAAB, from a business/brand viability perspective? Sure, the brand will be back in Nordic hands. Yes, Koenigsegg makes ridiculously amazing custom vehicles. And "Renco" and "Merbanco" are names that few of us ever knew before this discussion - it's hard to get excited about them, I know.
Call me a skeptic, but I just don't see how Koenigsegg = long term success for SAAB, particularly in the United States. All reports I have read describe Koenigsegg as "tiny" - a niche player, with a full-time staff of 45 and annual production of 15-20 supercars.
This is clearly less about the Koenigsegg brand, and more about the well-heeled investors behind that brand. But nothing about these reports suggests these investors have much global reach or capacity for growth. That doesn't instill confidence in me.
I only know what I have read, and I haven't read much. I'd be asking the same questions about Renco and Merbanco if they were the leading contender.
Someone please convince me that this Koenigsegg deal would keep a steady supply of Saab innovation in my garage for years to come!
posted by 129.105.103...
Posts in this Thread:
- SAAB by Koenigsegg, Mattias.se, Thu, 11 Jun 2009 08:39:08
- I would feel a lot better..., cloudship, Sat, 13 Jun 2009 20:47:12
- Not to rain on the Koenigsegg parade, but..., sonique, Fri, 12 Jun 2009 07:23:02 <-- Viewing This Message
- We can resume holding our breath now, ursaw, Thu, 11 Jun 2009 18:50:14
- I'm not buyin' it..., B Millar
, Thu, 11 Jun 2009 12:07:39 - awesome nt, rob 94 aero, Thu, 11 Jun 2009 11:17:55
- bloomberg link, moeman, Thu, 11 Jun 2009 11:12:51
- Yes!!! And in other news...., Erik919kt, Thu, 11 Jun 2009 11:09:01
- Happy Dance!!!, Chet- Staten Island, Thu, 11 Jun 2009 10:34:59
- Will a limited number of SAAB Dealers sell Koenigsegg?, MI-Roger
, Thu, 11 Jun 2009 10:08:50 - bloomberg link, moeman, Thu, 11 Jun 2009 09:57:14
- The Nordic gods are all smiling, Noel, Thu, 11 Jun 2009 09:51:25
- Re: SAAB by Koenigsegg, SWEDECAR
, Thu, 11 Jun 2009 08:48:13 - Wall Street Journal link n/m, JohnA
, Thu, 11 Jun 2009 08:46:21 - I'll be an optimist today. WOO-HOO!!! :-) n/m, Clay McNeely
, Thu, 11 Jun 2009 08:43:13 - Re: SAAB by Koenigsegg, Xavier, Thu, 11 Jun 2009 08:42:26
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