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It's going to come down engineering + marketing
Posted by Mark Anderson (more from Mark Anderson) on Fri, 12 Jun 2009 10:26:47
In Reply to: Brand availability vs. brand identity..., Clay McNeely
[Profile/Gallery]
, Fri, 12 Jun 2009 09:36:51
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Like it or not, none of the bidders is a large car company, so it is going to come down to what kind of cars Saab can design and build that will meet what customers would be interested in, and then how the product is marketed to capture the interest of potential customers.
From what we have seen, GM provided some benefits to Saab of shared platforms, large distribution channels, etc., but did a poor job of helping Saab build products that distinguished themselves from competition and captured the mindshare of potential customers.
What it appears Koenigsegg brings to the table is some buzz, excitement, innovative design ideas, etc., things that used to be part of Saab heritage. What we don't know is can Koenigsegg provide vision and direction like Steve Jobs did for Apple to inspire the company to build cool products that customers feel they "need". It will then come down to Saab to execute on designing and building said cars. Then they will have to have someone put together a good marketing campaign that will re-introduce the "new Saab" to the world. Here is hoping that Koenigsegg, with his interest in stylish performance cars, can be that visionary like Steve Jobs or Richard Branson that can be the exciting face of the new Saab.
posted by 129.33.49...
Posts in this Thread:
- SAAB by Koenigsegg, Mattias.se, Thu, 11 Jun 2009 08:39:08
- I would feel a lot better..., cloudship, Sat, 13 Jun 2009 20:47:12
- Not to rain on the Koenigsegg parade, but..., sonique, Fri, 12 Jun 2009 07:23:02
- We can resume holding our breath now, ursaw, Thu, 11 Jun 2009 18:50:14
- I'm not buyin' it..., B Millar
, Thu, 11 Jun 2009 12:07:39 - awesome nt, rob 94 aero, Thu, 11 Jun 2009 11:17:55
- bloomberg link, moeman, Thu, 11 Jun 2009 11:12:51
- Yes!!! And in other news...., Erik919kt, Thu, 11 Jun 2009 11:09:01
- Happy Dance!!!, Chet- Staten Island, Thu, 11 Jun 2009 10:34:59
- Will a limited number of SAAB Dealers sell Koenigsegg?, MI-Roger
, Thu, 11 Jun 2009 10:08:50 - bloomberg link, moeman, Thu, 11 Jun 2009 09:57:14
- The Nordic gods are all smiling, Noel, Thu, 11 Jun 2009 09:51:25
- Re: SAAB by Koenigsegg, SWEDECAR
, Thu, 11 Jun 2009 08:48:13 - Wall Street Journal link n/m, JohnA
, Thu, 11 Jun 2009 08:46:21 - I'll be an optimist today. WOO-HOO!!! :-) n/m, Clay McNeely
, Thu, 11 Jun 2009 08:43:13 - Re: SAAB by Koenigsegg, Xavier, Thu, 11 Jun 2009 08:42:26
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