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don't be so sure....
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Posted by Noel [Email] (more from Noel) on Fri, 25 May 2007 10:55:30 Share Post by Email
In Reply to: V6 Optima, formerly_buddy, Wed, 23 May 2007 08:58:21
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that they won't produce a BMW/Audi/MB clone.

I think the Koreans see the market differently than the Japanese. Hyundai is coming out with a rear drive V8 in 2008 or 2009, priced in the low to mid $30K range. I think we'll see them with some interesting stuff.

It won't be an equivalent to a Euro car, but I can see where they can produce something that would certainly compete. Relatively few people buy a BMW/Audi/MB for its performance: they buy it for ego, image and maybe a perception of value. That's where Hynudai would have trouble competing: they've been a bottom feeder for so long. But a few years competing with Yota and Nissan at the lower end of the Lexus/Infinti zone could change a lot of perceptions, especially when it comes to price.


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