GM comment - Saab NG900 & OG9-3 Bulletin Board - Saabnet.com
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GM comment
Posted by pursang (more from pursang) on Thu, 28 Feb 2002 19:38:03
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Note this month's Car and Driver folks. GM acquired HUMMER and its first new model will be (gasp) based on a modified Suburban chassis.....
Now I'm no fan of SUV's, let alone HUMMERs, but note that once the Borg acquires and begins the assimilation, resistance is futile. Instead of keeping a low volume boutique brand that could spin off new ideas to be incorporated into the high volume models in the rest of the colony, ehr, I mean line, they take parts from the rest of the line and average out the uniqueness of the new acquisition.
They do this because its easier to cannibalize an existing product to meet a short term sales trend rather than commit to a product with a long life cycle that undergoes continuous improvement over that cycle.
Regression towards the mean my friends. But don't worry, the brand manager has years of experience marketing pantyhose or cola or some other high volume consumer product, so they can sell anything to anybody.
2004 SAABiac Grand Aero SE automatics, anyone?. Resistance is futile.
posted by 208.212....
Posts in this Thread:
- GM comment, pursang, Thu, 28 Feb 2002 19:38:03 <-- Viewing This Message
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