Lately Hatchbacks... - Saab General Bulletin Board - Saabnet.com
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Lately Hatchbacks...
Posted by JasonS (more from JasonS) on Mon, 23 Apr 2001 14:01:30
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..have been the subject of some auto press attention, with one rag stating something to the effect of "the return of the hatchback" and goes on to make a big deal out of a feature that Saab has consistantly had for almost 30 years... what stikes me odd, is that I continue to see features and attributes that are Saab being used by other mfg's to their advantage, and Saab marketing somehow seems to continue to miss the mark with the style and method of their own advertising.
The latest R&T has a piece subtitled " for the discriminating driver who demands four doors, a real trunk and the soul of a sports car" and in the piece is an Audi, An MB, a Volvo and a Lexus. I can't quite understand how they can not include at least one Saab model for this, and perhaps both the Viggen and the Aero... We all know that the trade rags tend to shun the Saab line, but now that GM is 100% the owner of Saab, you would think they could apply the right pressure to get Saabs a fair shake in the trade rags...
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