Re: interesting article about Saab Marketing ideas - Saab General Bulletin Board - Saabnet.com
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Re: interesting article about Saab Marketing ideas
Posted by gatorcpa [Email] (more from gatorcpa) on Tue, 15 May 2001 13:32:55
In Reply to: interesting article about Saab Marketing ideas, Bryan [Profile/Gallery]
, Tue, 15 May 2001 12:35:09
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Sounds like BMW marketing in the US without the TV/Radio and print advertising. Almost all BMW dealers are located in or very close to downtown city areas.
Saab has this in some cities that I have visited (Houston & Dallas in particular), but here in Miami, the dealers are located way out of downtown. Not that Miami has a large downtown. It would be nice to have service facilities near work.
I wish SAAB lots of luck with the marketing effort. It's an uphill fight for recognition. Recently, MSN ran an article contrasting 21 different convertibles sold in the US. The SAAB 9-3 convertible, to my amazement, was not included in this article.
I feel like Rodney Dangerfield. No respect, just no respect at all.
gatorcpa
'00 9-3 convertible
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