SAAB owner profile -- who drives a SAAB? - Saab General Bulletin Board - Saabnet.com
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SAAB owner profile -- who drives a SAAB?
Posted by saw (more from saw) on Fri, 8 Jun 2001 22:12:45
In Reply to: One question about purchaser profiles for Saabs, John A., Fri, 8 Jun 2001 14:46:21
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An answer of sort although not for the period you were asking about. This is from a 1983 SAAB ad. Should be interesting for comparision to current.
"IF A CAR IS REALLY AN EXTENSION OF ONE'S PERSONALITY, WHAT KIND OF PERSON WOULD DRIVE A SAAB?"
The ad goes on to tell us that the average SAAB owner is:
male,
age 38,
college-educated,
works in managerial job,
earns over $40,000 per year,
married,
1.2 children.
Oh and SAAB embraced the discription of SAAB owners as "the lunitic fringe of the American car buying public" made by some auto writer and worked it to their advantage.
Final lines:
"So what kind of person drives a SAAB? A very satisifed one."
I think it is still true that most SAAB buyers are male and that the percentage of males is higher than the current average for other cars. The rest is probably still true too.
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