product positioning - Saab General Bulletin Board - Saabnet.com
The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
5/28: SAAB Evolutions/TSN T-Shirts $14 |
5/23: SOC Day Pass Winners Announceed
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
[Main General Bulletin Board | BBFAQ |
Prev by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
product positioning
Posted by mark (more from mark) on Tue, 23 Jul 2002 16:33:24
In Reply to: I agree generally, Hood, Tue, 23 Jul 2002 15:20:08
Members do not see ads below this line. - Help Keep This Site Online - Signup
It is clear what SAAB is doing. It is exactly what VW did several years back with the Passat. Prior to the B5 Passat, VW was considered an economy brand. They had a loyal following and sold a great deal of cars but were considered, rightfully so I might add, to be cheap and economical.
Then their chairman decided to move up market in a slow steady march. The new Passat was released to rave reviews. Here is a car that initially sold for less than $20K - now there are variations pushing $40K (W8). The true test for VW will be the Pheaeton and Toureag (sp?).
SAAB's strategy, as has been stated numerous times before, is to take the 9-3SS mainstream, as they did with the 9-5, and really take on the competition. They will steadily introduce variations on the theme to increase market share.
While I love my hatch, I do not think the lack of a hatch would necessarily discourage me from looking at the 9-3SS. I do look forward tow hen they release something with a hatch - whether it is the 9-3X or a variant of some sort (e.g. 9-5 wagon).
Everyone is spot-on when they say this segment is incredibly competitive. So, why stay in it? Because there are ALOT of cars sold in this price range. Producing a car in the same breath as the class leaders will definitely help SAAB. I am looking forward to the comparison tests (which the I35 has been doing really well in lately).
posted by 207.121.1...
Posts in this Thread:
- Interesting Article on 9-3, Brian, Tue, 23 Jul 2002 08:58:21
- Hatch question already answered with the 9-5, MegaJeff, Tue, 23 Jul 2002 21:43:06
- Everyone has forgotten the 9X and 9-3X already..., KeithB, Tue, 23 Jul 2002 11:03:19
- I agree..., Scott Paterson
, Tue, 23 Jul 2002 16:54:09
- A little bit of GM-think, Hood, Tue, 23 Jul 2002 09:42:09
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
 |
SaabClub.com
 |
Jak Stoll Performance
 |
M Car Covers
 |
Ad Available
 |
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!