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I agree with the initial price debate being too high...
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Posted by Lynn (more from Lynn) on Tue, 11 May 2004 07:30:44 Share Post by Email
In Reply to: recurring theme, jeff, Tue, 11 May 2004 06:48:57
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as my initial sticker was $43K, but I paid $31.2K for 400+ miles on clock. I was dumbfounded at the discount, and decided on the spot to buy my Aero wagon.

After reading this site for a number of months, I realize that it was the INCENTIVES that closed the deal, and I did not know it. IF Saab could promote the discounted prices more, they may draw from the other Euro plates such as Audi & BMW, who do not discount NEARLY that much.

Either make the car worth $43K, and outperform or discount loaded price, and become value leader much like Infiniti & G35, which can run circles around a comparably equipped 3-series, and has made many of us forget about the Lexus I300 & generic Acura.

I think VALUE leader is the way to go, and produce a car with better quality, much the way VW did on the new(er) Passat interiors.

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