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SAABology
Posted by Sara [Email] (more from Sara) on Sun, 14 May 2006 10:51:27
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Hello all …
I am doing a design project for my school (IADT) about SAAB - and I am looking for information about SAAB owners, such as: ... What makes a SAAB owner unique? Why do people buy SAABs when they have other choices? Are SAAB owners really the most highly educated (or smartest) of all car buyers? What defines SAABology? …. and what keeps SAAB owners coming back? How do you feel the brand has been weakened, if at all, in recent years? What do SAAB fanatics feel is the future of SAAB in the U.S.?
My perspective for the campaign is that SAAB owners are the smartest of all car buyers and that GM would be wise to refocus on the “brand” itself, and recognize the value and loyalty of their customer base (as opposed to the "born from jets" campaign) which in my opinion, does nothing to reinforce the brand. SAAB owners already know the history of their cars and are also smart enough to know that this campaign has little to do with the SAAB mystique.
I am just looking for comments, feedback, anything that you would like to share. The final project (a press kit for China and Germany) will be presented to four GM marketing executives who will be evaluating our projects in approximately 6 weeks, so if you feel that there is a message you would like to convey, and don’t mind being quoted (confidentially if you wish), then I would be grateful to hear from you.
Thank you, Sara
posted by 69.221.70...
Posts in this Thread:
- SAABology, Sara, Sun, 14 May 2006 10:51:27 <-- Viewing This Message
- Re: SAABology, SaabGiga, Tue, 16 May 2006 17:34:12
- Re: SAABology, Railhead
, Tue, 16 May 2006 01:43:30 - "Saab - The intelligent choice"...., REM in Seattle, Mon, 15 May 2006 20:58:11
- Re: SAABology, Caarma
, Mon, 15 May 2006 13:40:53 - Re: SAABology, RichardM, Mon, 15 May 2006 12:43:25
- They have that Swedish je ne sais quoi, BrianG, Mon, 15 May 2006 11:48:47
- Re: SAABology, dboone, Mon, 15 May 2006 08:13:14
- Re: SAABology, Erik919kt, Mon, 15 May 2006 06:53:35
- Re: SAABology, AlS, Sun, 14 May 2006 13:10:20
- Re: SAABology, Noel, Sun, 14 May 2006 11:52:09
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