Losing to BMW - Saab 9-3SS Bulletin Board - Saabnet.com
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Losing to BMW
Posted by Sieglo (more from Sieglo) on Tue, 15 Oct 2002 11:42:57
In Reply to: Just to clarify, the $33K car must have had, Price, Tue, 15 Oct 2002 11:09:53
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Unless they intend to discount these launch/touring pkg cars, they will lose sales every time (after the initial novelty of the car wears off).
MSRP of a 325i with moonroof, leather, heated seats, bi-xenons, myrtle wood, folding rear seat, metallic paint is $34,820. You get more HP (184), that sweet inline-six, rear wheel drive (much faster 0-60), superior handling/balance and a prestigious blue and white roundel, too. In my opinion, the SAAB needs to come in at about $30-31k to be competitive.
posted by 65.106.136...
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