Well, you're largely right.... - Saab General Bulletin Board - Saabnet.com
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Well, you're largely right....
Posted by Noel [Email] (more from Noel) on Thu, 20 Nov 2008 04:41:07
In Reply to: Re: 2009 9-3 awd? not turbo x...., Liam S., Wed, 19 Nov 2008 22:52:48
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The difference between the sticker and what people actually pay for a Saab is pretty large. But the high sticker price makes them appear expensive, which turns many potential buyers away.
Compounding this is that there is very little marketing or advertising done for the brand, so awareness of Saabs' features and capabilities is low. That results in lower demand, so the street price drops.
But this provokes a question:
If Saab was marketed appropriately so that the features and benefits of the cars were better known, what would be the appropriate sticker price for these cars? Where would they be positioned in the market?
And what other makes does it (or should it) actually compete with?
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