[Subscribe to Daily Digest] |
[Main General Bulletin Board | BBFAQ |
Prev by Date | Next by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
As I heard it... Posted by Larry West [Email] (#1140) [Profile/Gallery] (more from Larry West) on Tue, 3 Jul 2012 08:21:17 In Reply to: Saab stole it from dart, vvack0matic [Profile/Gallery] , Sat, 30 Jun 2012 18:38:15 Members do not see ads below this line. - Help Keep This Site Online - Signup |
The problem was NOT with Chrysler/Dodge/Plymouth, but with GM, who held the "rights" to use "Aero" in the USA (on a truck, if I recall). The reason you started seeing "Aero" 9000s in, what, 1992 (MY 1993 CS bodies), was the post-GM 50% buyout of Saab Cars. Then Saab could use the name here, when they had, in fact, been using it to designate a trim package (three spoke wheels and side skirts - sound familiar?) in Sweden and Europe on the C900.
The fact is, it's very hard, if not impossible, to trademark any sort of generic word or phrase. This is why we have things like "InfinitI" as a car brand, not "infinitY", "SyFy" instead of "SciFi", etc. "Aero" is so generic that the only thing that keeps different makers from all using it at once is they all want to be different. You DON'T want to be selling anything with the same name as someone else in the same industry.
I still can't understand why Mazda hasn't sued the pants off of Lexus for purloining "RX". Not that anyone is likely to confuse a sports car with a bulky, over-stuffed SUV, but...
_______________________________________ Current: 2002 9-5 Aero Kombi Cosmic Blue 2000 9-5 SE sedan, Imola Red 1990 900S Rose Quartz, Auto Past: 1999 9-5 LPT Combi 1999 9-5 LPT sedan 2002 9-5 Arc 1990 900 5-speed 1986 900 turbo Convertible 1991 9000 turbo 1980 99 GLi 1986 900 turbo 1986 900 S 1991 900 turbo 1984 900 turbo 1976 99 GL
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.