Audi to use GM's OnStar - Saab General Bulletin Board - Saabnet.com
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Audi to use GM's OnStar
Posted by josh harrison [Email] (more from josh harrison) on Thu, 12 Apr 2001 10:44:29
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News out of the New York Auto Show is that the AUdi A4 will now be available with GM's OnStar. So one of the few advantages that SAAB enjoyed as a division of GM has been erased. I'm sure the financial pencil pushers figured that this was a good move for GM (make money off the system). But from a marketing and differentiation point of view, it's a loser. If you disagree, keep in mind that at the Dallas Auto Show (among others), the SAAB 9.5 was THE CAR that GM chose to highlight at their OnStar display. It really added value and a competitive advantage to the SAAB offerring. Most of us would not choose a car based on whether or not it had OnStar, but it's too bad SAABs parent had to sell one of the family jewels. Josh HArrison
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